Wondering how a blog can help your business? You’re in the right place.
When blogging started, it was mostly just a way for people to let their readers know what they’d been up to lately. It was essentially an online diary, a “weblog” of whatever was on their mind or maybe their thoughts on the Spice Girls new release.
But we’ve come a long way since then, and tons of businesses have realised the wonders that a good blog can do for them. Blogging as a company makes a lot of sense; it’s an inexpensive way to drive a lot of organic traffic to your site and show your potential customers that you know your stuff.
A recent survey showed that nearly 80% of companies using blogging as an element of their marketing strategy had gained customers from it. Plus, 82% of businesses say that their blog is critical to their business’s success.
If you need a bit more convincing, that’s fair enough. Here’s a rundown of the top five ways a blog can help your business:
5 Ways A Blog Can Help Your Business
1. Boosts Your Search Engine Optimisation
Google is a sucker for fresh, relevant content, and by producing new blog posts regularly, you can cater to Google’s needs and boost your ranking. Creating fresh content means search engine like Google (and Bing and Yahoo, but who uses them?) get new content to index.
There is a caveat though, as much as producing new content helps your SEO efforts, it needs to be good content to rank. It can’t just be two hundred words of non-optimised copy.
2. Engage With Your Customers
Beyond boosting your SEO efforts, blogging can work wonders to develop and strengthen your relations with new and existing customers. Customer engagement is massively important for any form of marketing, and blogging is one of the easiest and cheapest ways to do it.
Blogging gives you the chance to connect with your customers in a casual, conversational way while getting them interested in your brand. You’re not trying to sell to them with a blog; you’re keeping them informed and answering questions they’ve searched for.
Plus, if you’ve got a comments section on your blog, you can respond to comments and help to build trust
3. Connect With Your Customers
Building off the last point, a blog is a perfect way to make your brand identity and increase the awareness of your brand.
A blog lets you show your customers what your brand is about and show them the personal side of your company. By writing in a way that is perfect for your audience, they’ll start to feel that you get them, and that’s perfect for turning visitors into customers.
4. Lead The Industry Charge
Whatever you do, you want your visitors to see that you know what you’re doing. A blog is a perfect way to show your potential customers that you know your stuff and establish a bit of clout in the industry.
Even if you’re a tiny brand, you can compete with the big boys by producing top-notch content that’s optimised and build a reputation as an expert in your field.
Writing regular blog posts that are helpful and informative will eventually make your website the place to go to find out any information about your particular industry. This’ll turn into more enquiries and boost your conversion rates.
5. Sharing is Caring
If you’ve done everything you can to make your blog content informative and engaging and written for your audience, you’re bound to build a following, and some of those followers will share your blog.
They can share it on social media or with their friends; whatever way they share it, it’ll get in front of new potential clients and boost your brand exposure. And the best bit is that it’s completely free.
Convinced a blog can help your business?
There are endless statistics that will back up that blogging is an excellent way for businesses to boost their conversion rates, build trust and establish themselves as leaders in their market, so we won’t go on.
If you’re looking to start a blog and need a hand, get in touch with Mojo Content, and we’ll do everything we can to get your blog up and running.